In our recent study, survey participants clearly preferred conversational surveys over traditional formats, describing them as more natural, intuitive, and like “talking to a real person.” With lower cognitive load and AI-driven, context-aware probing, it’s proven that conversational surveys deliver richer, more meaningful insights, making this human-centred approach the future of quantitative research.

When participants are genuinely engaged, they think more deeply and respond more accurately — which is why conversational surveys deliver 34% more detail and dramatically higher consistency than traditional surveys. The more engaged the participant is, the better the data.

Unlike generic probing, inca SmartProbe uses empathetic, researcher-trained intelligence to reflect on what people say and guide them toward deeper, more thoughtful answers. This approach delivers dramatically richer insight, from higher word counts to clearer behavioral explanations across all participant types.

Projective techniques help participants express emotions and deeper associations that traditional survey questions often miss. By inviting people to respond through metaphor and symbolism within a conversational format, inca uncovers richer, more authentic insight.