“Understanding the human heart and mind through the lens of technology isn’t just about data—it’s about creating deeper connections and fostering genuine empathy. Integrating inca’s conversational AI, real-time dynamic probing & projective techniques is groundbreaking because it raises the standard for the effectiveness of traditional research, and makes research more engaging and conversational… This emotional intelligence allows Microsoft to tailor our offerings more precisely, ensuring higher satisfaction and loyalty … and enables Microsoft to build more intuitive, user-centric experiences and craft compelling, emotionally-driven marketing strategies that connect with customers on a deeper level.”

“We have found inca SmartProbe technology to be remarkably accurate, user-friendly, and reliable. It has demonstrated an astounding ability to interpret and respond to consumer conversations across various research methods and product categories…”

“My team leverages the inca SmartProbe API in nearly all of our surveys... It’s also worth mentioning how well ‘trained’ inca SmartProbe is to respond with empathy and doesn’t have the downsides related to accuracy and reliability that free tools like ChatGPT might have.”

“… Our experience with inca SmartProbe has been so positive that we have decided to include SmartProbe in our quantitative surveys whenever possible as it offers the depth of insight that we usually associate with qualitative research.”

“We are grateful that Nexxt Intelligence | inca helped us collect rich data that provided the nuances that define who we are as humans, within an almost impossible timeline and highly efficient budget. It was the nuances and our interpretation that really helped us see the potential of the less polished last idea. The verbatims showed us how effective the idea was to deliver the brand promise, and the passion from respondents through their tone and words.”

“Nexxt Intelligence has conducted a range of projects for RBC Enterprise Brand using inca. inca stands out from the traditional survey platforms. Its interface is fun, fresh and modern, while the conversational language used in surveys amplifies a positive user experience, driving engagement. The evidence of audiences’ engagement was reflected time and time again in high quality and thoughtful responses to open-ended questions; something we typically don’t see in traditional surveys, particularly among youth.”

“A lot of the other solutions I have seen are trying to mostly replace qualitative research but lacked a lot of the functionality that Inca had for running a large survey. So I think it’s like qual at scale, but the scale was meant to be like 100 and not 1000. Where inca stood out to me was the user experience looked fresher and felt more natural. This is a free free flowing chat conversation with a great UI. Being able to program our surveys and have all those tools at our disposal made doing these projects much easier. I think others required a bit more of human touch and took longer for us to set up . We move too fast for that and don’t have that time.”

“Nexxt Intelligence | inca has been one of our preferred partners for the past few years. They have a unique blend of innovative conversational AI technology rooted in the respondent experience that enables our team to get to deep human truths. They have been at the forefront of blending qualitative techniques such as ZMET, emotional laddering, etc. into quantitative online surveys so insights can get both depth and scale. In addition to their technology, they are a true partner who takes the time to understand our business objectives and works hand in hand to ensure the method, the analysis, and the end deliverables meet our stakeholders’ needs.”